Tag Archives: ethnic groups

It’s not rocket science (actually, some of it is!)

National Science & Engineering Week commissioned andco to produce a review of the event and recommend future developments. It identified that women, some ethnic groups and lower socio-economic groups were disproportionately under-represented (compared to UK population demographics). It also found a need for events to be organised where people were, rather than expecting participants to visit science centres, and a need for much better marketing. The excellent report is much more detailed and analytical but, demographics aside, how often do event organisers assume people will come to them? How many event organisers put 90% of effort into building events and only 10% into marketing? Sadly the voice in Kevin Costner’s head in “Field of Dreams” was wrong. If you build it, they will not necessarily come…